You would think the story of how Spark came to be investing in Picturelife would be simple enough. After all the Founder, Charles Forman, was also the founder of OMGPOP, another Spark portfolio company. But actually Charles had been keeping a low profile with his new gig, so it initially came to our attention in the best way possible, as a user.
In Flickr’s place was Instagram and Facebook. They are wonderful experiences, but they are communication mediums for the 1% of photos worth sharing. What about the other 99%? iCloud was great but I want more than the last 1,000 photos on my device, I want all of them, and shareable to the services I care about like Tumblr and Twitter without hurdles. Google, and Microsoft had solutions of course, but they seemed more obsessed with locking you into their platforms than creating new experiences.
Finally the team at Picturelife let us in on their project. I was hooked. Hooked on the product, on the vision for where it was headed, and hooked on the team.
“Instagram and Facebook. They are wonderful experiences, but they are communication mediums for the 1% of photos worth sharing. What about the other 99%?”
Why is the other 99% worth anything? In an era where film is free, you’d expect the ratio of “good” photos to “bad” photos to approach 1%:99%.
I can only tell you my personal story:
A few years ago, I tragically lost my best friend.
Today, I have every single photo he and I ever took together. Some of them were “share” worthy… those were mostly shots at museums in Spain when we traveled there after high school.
Most, though, would have never been shared. They are the 99%. Photographically terrible photos. But today, they are how I relive the too-short time I spent with him. They’re the photos I cry to.
Those sloppy photos are where the real memories live. Our challenge at Picturelife is helping you live with all those photos. How to uncover old ones and good one. Help you deal with owning tens of thousands of photos that have the potential to make no one cry but you.