pcnofelt
atari:

I’ve been a Tumblr user for just under 4 years. Personally, it’s one of the best blogging platforms around, having solved the problems associated with services like blogspot or self hosting. This is coming from someone who started with greymatter in 1999. 
Of course with a service like Tumblr, there are compromises. And that’s part of its charm: with less there is more. And though Karp has moved from unknown, to little-shit, and currently media darling, Tumblr still keeps most of its rakish “for you” community spirit. 
So with this duality I am disappointed to see that Tumblr is is pulling my atari.tumblr.com subdomain and handing it over to Atari™ as part of a mostly tepid request on Atari’s part. Rather than educate Atari on it’s custom domain name services and maybe suggest tumblr.atari.com, it is quick to service brands no matter how far their fall from grace. Legally, my site does not borrow on the Atari brand or content so I’m not acting in bad faith. But unlike owning a top level domain name, Tumblr (not the user) owns the subdomain so ultimately it’s their decision. And since they probably don’t want to defend subdomains on the behalf of the non-trademark holder, the choice is pretty clear.
To a point, who cares? I’ll just get another sub-domain and have a silly story to tell over drinks right? So yes, it doesn’t really matter. 
But in the micro-context of web communities, it does. 
Tumblr has very much built the same sort of McLuhan global village that began as Geocities muck and has ended up with Facebook brass. It proudly represents a range of content and is striving for great. And with great comes growth and a change of priorities, mostly financially driven. But is Tumblr’s way to to financial freedom simply the process of servicing brands with a hurried social pitch over a community of that hopes to build an archive?
To this I have no real answers and no real attacks, just conversation. Will the new atari.tumblr.com have an interest in conversation?

What I love about this is that it’s a conversation and nothing shrill. No matter what happens, we’ll be smarter for it. Thanks Peter.

atari:

I’ve been a Tumblr user for just under 4 years. Personally, it’s one of the best blogging platforms around, having solved the problems associated with services like blogspot or self hosting. This is coming from someone who started with greymatter in 1999. 

Of course with a service like Tumblr, there are compromises. And that’s part of its charm: with less there is more. And though Karp has moved from unknown, to little-shit, and currently media darling, Tumblr still keeps most of its rakish “for you” community spirit. 

So with this duality I am disappointed to see that Tumblr is is pulling my atari.tumblr.com subdomain and handing it over to Atari™ as part of a mostly tepid request on Atari’s part. Rather than educate Atari on it’s custom domain name services and maybe suggest tumblr.atari.com, it is quick to service brands no matter how far their fall from grace. Legally, my site does not borrow on the Atari brand or content so I’m not acting in bad faith. But unlike owning a top level domain name, Tumblr (not the user) owns the subdomain so ultimately it’s their decision. And since they probably don’t want to defend subdomains on the behalf of the non-trademark holder, the choice is pretty clear.

To a point, who cares? I’ll just get another sub-domain and have a silly story to tell over drinks right? So yes, it doesn’t really matter. 

But in the micro-context of web communities, it does. 

Tumblr has very much built the same sort of McLuhan global village that began as Geocities muck and has ended up with Facebook brass. It proudly represents a range of content and is striving for great. And with great comes growth and a change of priorities, mostly financially driven. But is Tumblr’s way to to financial freedom simply the process of servicing brands with a hurried social pitch over a community of that hopes to build an archive?

To this I have no real answers and no real attacks, just conversation. Will the new atari.tumblr.com have an interest in conversation?

What I love about this is that it’s a conversation and nothing shrill. No matter what happens, we’ll be smarter for it. Thanks Peter.

  1. tommorrowtoday reblogged this from mrgn
  2. emmersonmartin reblogged this from pcnofelt
  3. r reblogged this from pcnofelt and added:
    I greatly dislike Tumblr’s “we will hand over your URL to BigCo® if they ask for it” policy.
  4. aaroncohen reblogged this from innonate
  5. innonate reblogged this from pcnofelt and added:
    What I love about this is that it’s a conversation and nothing shrill. No matter what happens, we’ll be smarter for it....
  6. brianvan reblogged this from megwhat and added:
    Tumblr is just sucking up to someone they think is cooler, again. They do that sort of thing. Because being cool is more...
  7. rickwebb reblogged this from mrgn and added:
    Just checked, his actual, real name is still available as a tumblr user name. I almost grabbed it to be a jerk, but that...
  8. gshellen reblogged this from lauraglu and added:
    Totally with Laura on this. No disrespect to Pete, who I don’t know. But word. This is not even a thing.
  9. michaelk42 reblogged this from ensignau and added:
    What about The Ataris? or Atari Teenage Riot?
  10. ensignau reblogged this from caterpillarcowboy and added:
    Hopefully a Captain with the last name Au never decides to join Tumblr and long for the days when she was just an...
  11. lauraglu reblogged this from dpstyles and added:
    Nope. Unless 4-square is hiring engineers who just signed on to The Internet, HE SHOULD KNOW BETTER. Grow up and don’t...
  12. megwhat reblogged this from fatmanatee and added:
    LOLOLOL THIS IS HOW TRADEMARKS WORK, DICK.
  13. caterpillarcowboy reblogged this from micahbaldwin
  14. micahbaldwin reblogged this from mrgn
  15. seanaes reblogged this from pcnofelt
  16. tylerneilson reblogged this from pcnofelt
  17. ldeakfri reblogged this from dpstyles and added:
    Interesting + relevant
  18. dpstyles reblogged this from mrgn
  19. dirigisme reblogged this from pcnofelt and added:
    Nice job, Tumblr.
  20. pcnofelt posted this