Three reasons I think this chart is dumb:
- We don’t know the sample size in comparison to the total audiences the sites that use AddToAny recieve. It could be that .01 percent of the total audience shared anything with AddToAny.
- People share email by passing links IN AN EMAIL. This captures none of that.
- I would guess the behavior for Twitter is similar, also not captured.
Before we worry about where people are sharing things, the number I would be most intererested in is what percentage of people share using a tool like AddToAny or ShareThis, I’ve always assumed it’s tiny. Anyone have any data from their own sites?
So are you saying you wouldn’t design unique UIs for FB, Twitter, and Email? You can’t do it for everything, but you certainly shouldn’t rely on AddToAny or ShareThis to do the work for you.
Again, the point of the graph — from a design perspective — is that certain sharing mechanism deserve their own, well thought-out UIs. Others — like Orkut or Bebo — don’t, which is why you have ShareThis/AddThis/AddToAny/Gigya/etc.